Board of Directors

  • Evan Meyer

    Executive Director/Entrepreneur/Artist

    Evan Meyer is the Founder and Executive Director of Beautify Earth, which started in Santa Monica as “Beautify Lincoln” in an effort to transform Lincoln Blvd through art. After finding success locally, Beautify Earth was expanded upon to perform similar activities on a global level and transform neglected communities through public art, murals, art education, and community engagement. Evan is also the Founder and Chief Operating Officer of RideAmigos, a platform that empowers governments and organizations to reduce traffic and parking demand with motivational tools and commuter benefits. Evan is the President of his neighborhood association, a civic ‘actioneer,’ loves the outdoors, is a master of creative projects, and an avid artist/musician.

  • Sergio Cuculiza


    Sergio Cuculiza is a Board Member at Beautify Earth and founder of Beautify Education, a program that extends the Beautify Earth mission to schools and educational centers, inspiring youth through more creative environments and colorful spaces. Many students grow up attending schools that have little to no arts funding and arts-dedicated staff or leadership. Beautify Education is committed to reversing this trend. Sergio is also an architect at Corgan Associates, a global Architecture and design firm recognized for its expertise in aviation design. Having worked in the commercial and residential sector, Sergio is adamant about designing and creating for the greater good, always aspiring to create meaningful social change through his approach.

  • Karin Hall

    Executive Non-Profit Leadership/Artist

    Karin Hall is an activist who loves working with people, and strives to make a difference. An innovative leader, she has a talent for nurturing relationships and for building creative, efficient and impactful teams. Her career started in the ultra competitive advertising industry. As Senior VP/Group Account Director, Karin managed high-profile accounts, including Starbucks, Acura, Expedia, DIRECTV, EarthLink, and Apple. Serendipity intervened, and a life-long passion for the ocean led Karin to become the Executive Director of the high profile environmental organization, Heal the Bay. Now, Karin divides her time as a life coach & strategic planning consultant, and is the CEO of a tech based experiential marketing company. She is grateful to be volunteering with the inspirational and innovative team at Beautify Earth. Karin and her husband Tom, a social media consultant, have lived at the beach in Santa Monica for 30 years. They love to travel and to sail around the world.

  • Ruben Rojas

    Director of Artist Empowerment/Financial Advisor/Artist

    Born and raised in Los Angeles, CA, Ruben Rojas is an artist, financial planner and a co-founder of Beautify Earth. He is influenced by media and the urban landscape surrounding him. Ruben has painted in Paris France, New York, Los Angeles, Florida, Mississippi, Texas and for many private clients. Apart from his custom work he has been previously commissioned by Zappos, American Express, Heineken, Lululemon, Reebok, Westfield Malls, GT Kombucha, The Los Angeles Zoo, the cities of Santa Monica, West Hollywood and Los Angeles along with various businesses. He has been nominated and awarded the most loved mural(s) in Santa Monica and the greater Los Angeles area. He has been featured in several documentaries soon to be released and has recently given a talk about his work on the TED stage. Through his work he inspires the communities he paints in, reshapes the conversations people have and beautifies the typical beige wall into something unique and empowering. IG @RubenRojas

  • Atta Tarki


    Atta Tarki is a Board Member at Beautify Earth and the CEO of Ex-Consultants Agency, a specialized executive search and interim staffing firm. Atta deeply believes is civic engagement and has contributed to a number of local and international non-profits. He has also through his company on a pro-bono basis helped a number of non-profits infuse additional talent to their management. This includes assisting Alliance College-Ready Public Schools, the largest charter school in LA serving over 14,000 students, with recruiting a VP Strategy & Implementation. He has also assisted a substance abuse non-profit recruit a General Manager and an Iranian-American arts non-profit recruit an Executive Director.

  • Justin WIlls

    Advisor/Artist/Founder, Society 6


Beautify Earth is proud to work with partners, both small and large, as we activate communities to take action in beautifying their neighborhoods and communities! Our impact is amplified by their support as well as that of our members who have made giving a monthly habit by joining the Beautify Earth family.

Follow their lead and  join thousands of individual contributors on this beautiful journey, won’t you?

Paint & Supply


Cities & Businesses

Hundreds of cities and businesses work with Beautify Earth, such as,
City of Santa Monica  |  City of Los Angeles |
Planet blue |  Starbucks  |  Reebok  |  AT&T  | Belkin  | FX  |  Zappos
Lululemon  |  Heineken   |  Capitol Records   |  American Express
Red Cross  |  March Capital Partners


or countless schools, such as,

Boys and Girls Club
West Adams High
Lennox Middle School
Westside Global Awareness Magnet
Main Street Elementary
LAED Corps
El Sereno Middle SChool
Animo Middle School
Grant Elementary
Mark Twain Middle School
Children and Family Guidance Center
Olympic High School
Marina Del Rey Middle School
Grand View Elementary
Sutter Middle School
Mayberry Elementary
Morning Side High School