The shoe brand hired street artists skilled in experiential marketing to deliver its message.
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Mural by Ruben Rojas (left) in Los Angeles for Toms
Ruben Rojas isn't only Beautify's creative director, he's also an accomplished street artist himself. When locally based shoe brand Toms committed $5 million to a campaign to end gun violence, they not only came to Beautify to design and deliver a mural outside Rustic Canyon restaurant on Wilshire Boulevard, they tapped Ruben himself, among several other other muralists across the country, from L.A. to Texas to Washington, D.C. to paint more than a dozen murals.
Our online platform removes the friction from the process, making it easy for brands like Toms to find and work with professional street artists. As both a muralist and a software product manager, I founded Beautify to connect people who want great art with the professional artists who create it.
Each mural is done in the signature style of the artist—Ruben's' "love" script and colors infuse many of his paintings as well as his own line of apparel— yet each is based on the same image: a hand holding up two fingers for peace, and the hashtag #endgunviolencetogether used to identify photos on Instagram and other social media.
"Together we can stand for change and make a difference," Ruben wrote of Toms' campaign on his Instagram page. "Don’t judge or downplay the impact you create toward a better tomorrow." Ruben's piece is dedicated to Daniel Manrique, who was killed in a 2018 nightclub mass shooting in nearby Thousand Oaks.
I think Toms was courageous to fight for the desired outcome that all of us want: End gun violence. Together.
Evan Meyer is a co-founder and the CEO of Beautify.
Beautify’s collaboration with TOMS to end gun violence highlights the power of street art in driving social change and sparking important conversations. Just as impactful visuals can transform public spaces, education empowers individuals to create a better future. However, balancing studies with other commitments can be challenging, and that’s where Do My Class For Me helps. Whether you need assistance with coursework or want someone to do my master class for me, we provide expert support so you can focus on what truly matters making a difference, pursuing your passion, and contributing to positive change in the world.
Beautify's collaboration with Toms for the campaign to end gun violence is an inspiring and impactful initiative. By using street art as a medium to raise awareness, they bring attention to an important cause in a creative and powerful way. It's amazing to see how art can drive change and spark conversations about crucial social issues. This campaign is a reminder that, just like how online class helpers assist students in their learning journey, we all have a role to play in educating and guiding our communities toward positive change. By supporting campaigns like these, we can help create a safer, more compassionate world.
Those are very vivid pictures and I hope this campaign will be supported by many people, I fnaf really appreciate your idea and it is something that many people are probably waiting for.
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