Beautify Earth worked to artist Francisco Letelier to spearhead an Indiegogo campaign for the vision of his Guardian mural.
Added to the Red Cross building in Santa Monica, this mural conveys a strong, empowered female, also paying homage to the Red Cross’ roots (since it was founded largely by the support of the Santa Monica Bay Women’s Club in 1917).
The art was carefully selected and chosen by the Red Cross in conjunction with Francisco. This specific chapter currently serves an upwards of 90,000 citizens in over a 16 mile radius, now with a beautiful facade and outward facing image to it’s community.
The impact that we can have to embellish such an established foundation and pinnacle of the community is tremendous. Here’s to beautifying Red Cross buildings, everywhere.
That Red Cross mural is awesome! It's like a history lesson in art. For a dissertation on digital marketing, you could totally look at how powerful images like that get used online to tell a story and connect with people.