Creating Inspiration in Communities

Resident artists Ruben Rojas and Sel Blanco recently completed a beautiful new mural titled Create at 2114 Pico Boulevard in Santa Monica, CA.

The mural was inspired by the Zappos‘ core value: Be Adventurous, Creative and Open-Minded. The concept behind the work is to encourage creativity,  be open and fluid in thought, and to gently remind you of your childhood adventures.

Do you remember flying a paper airplane in class or teaching your child how to make one? The art encourages you to remember back to a time when you thought anything was possible. With an open mind we can truly live the adventure that is life and create our dreams into reality.

Both artists completed the Create wall in under three days. Kudos to both Ruben & Sel on another great addition to Santa Monica. This is the fourth mural and counting for the team. Rojas and Blanco met in 2014 and have been painting together since.

Check out the details and the transformation below.

One of the best parts of observing the creative process was witnessing the teamwork, the positive community response, and of course Sel’s fun playlists. Sel Dog’s infamous hashtag is #punkrockzen for a reason. Thank you to all who have stopped by to the see the mural and for the continued support and love for our non profit and the Beautify Earth movement.

This mural was co-sponsored by the Pico Improvement Organization and the city of Santa Monica. This is one of many walls created by Beautify Earth on Pico Boulevard alone and serves to inspire residents and tourists. Thank you for your continued support in our joint efforts to beautify our community.


Art process

Follow us on Facebook, YouTube & Instagram for more behind the scenes looks and insight into who we are and how we create!

Your contributions make a difference so we can continue to adorn the world with creative positive messages and improve the overall well being and satisfaction of communities. Learn more about how you can Donate & Volunteer.

Every wall is an opportunity to inspire a community through art. If you are a business, landlord or corporation with a blank wall contact us for Sponsorship opportunities.

Beautify Earth 

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